The Coaches of Color Initiative (COCI) is the flagship initiative of the 80/20 Endurance Foundation. Its mission is to provide meaningful support and opportunities for people of color aspiring to successful careers as endurance coaches.
In a recent national survey, less than 15 percent of endurance coaches identified as nonwhite. At the 80/20 Endurance Foundation, we believe that greater diversity enriches the athletic experience for everyone, and that's why we created the Coaches of Color Initiative.
The heart of COCI is a one-year apprenticeship program. Successful applicants receive a $1,000 monthly stipend and free certification as an 80/20 Endurance coach, as well as the chance to gain valuable coaching experience by working directly with athletes, creating online training content, and more.