80/20 Endurance Foundation

endurance foundation-min

The Coaches of Color Initiative (COCI) is the flagship initiative of the 80/20 Endurance Foundation. Its mission is to provide meaningful support and opportunities for people of color aspiring to successful careers as endurance coaches.


In a recent national survey, less than 15 percent of endurance coaches identified as nonwhite. At the 80/20 Endurance Foundation, we believe that greater diversity enriches the athletic experience for everyone, and that's why we created the Coaches of Color Initiative.


The heart of COCI is a one-year apprenticeship program. Successful applicants receive a $1,000 monthly stipend and free certification as an 80/20 Endurance coach, as well as the chance to gain valuable coaching experience by working directly with athletes, creating online training content, and more.


One percent of the purchase price of all 80/20 Endurance products and services funds the 80/20 Endurance Foundation.