Culture Archives | 80/20 Endurance

Culture

Taco Bell Battles for 80/20 Endurance Athletes with $10 Subscription Service

By David Warden / January 23, 2022 / 0 Comments

SALT LAKE CITY — Executives of the endurance sports company 80/20 Endurance are scrambling to respond to the announcement that the fast food chain Taco Bell will be offering $10 (USD) monthly subscriptions, according to sources within both organizations. The surprise taco subscription is believed to be a direct response and threat to the booming […]

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The Greatest Benefit of Aerobic Fitness Is Never Talked About

By Matt Fitzgerald / January 22, 2022 / 0 Comments

Like a lot of children of the 1970s, I grew up mostly outdoors. Perhaps it was different in the big city, but in the piney woods of southern New Hampshire where I was raised, kids had to find their own fun, yet there was plenty of fun to be found if you looked hard enough. […]

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Please Don’t Assume Faster Athletes Look Down on You Just Because They’re Faster

By Matt Fitzgerald / December 18, 2021 / 0 Comments

Recently I had a disturbing experience on social media. I know, I know. Join the club, right? But This one’s worth sharing, I believe. Let me start by saying that I’m not naïve in these matters. I’ve been aware for some time that social media is a cesspool of idiocy and viciousness. That’s why I […]

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No One Ever Regrets Attending a Running Camp

By Matt Fitzgerald / December 6, 2021 / 0 Comments

The first adult sports camp I participated in was a Multisport School of Champions event hosted in San Diego by Triathlete publisher John Duke and eight-time Ironman world champion Paula Newby-Fraser way back in 1996. Since then, I’ve been fortunate enough to take part in many more triathlon and running camps, and I remember each […]

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Queen Esther

Face the Wind

By Matt Fitzgerald / November 1, 2021 / 0 Comments

Even before long covid scrambled my brain, I was absentminded. It sounds like such a benign foible, but absentmindedness can be deadly. For example, it nearly killed my dog in a Kansas hotel one time. It was a raw, gray Friday at the tail end of March, stubborn winter turfing out nominal spring. I’d just […]

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Why We Need More Nonwhite Endurance Coaches

By Matt Fitzgerald / October 21, 2021 / 0 Comments

In 2018, Bernadette Brady of Western Sydney University got together with a few colleagues and designed a study to determine to what degree, if any, implicit ethnic bias negatively impacted physiotherapy care among Australian ethnic minorities. Forty-eight patients with chronic musculoskeletal pain who identified as Mandaean, Assyrian, or Vietnamese participated in the trial. Half of […]

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