Coaches of Color Initiative – 80/20 Endurance

There’s a lot going on at 80/20 Endurance—so much, in fact, that you might be having trouble keeping up with all of it. Never fear! Within eight minutes (unless you’re a slow reader), you will be fully caught up on the major happenings here. Ready . . . Go!

A New Book

Earlier this year, we created our own publishing imprint, 80/20 Publishing. Fast forward a few months, and our very first title is about to be released! Written by Matt Fitzgerald (that’s me!), the book is called On Pace: Discover How to Run Every Race at Your Real Limit. As the title suggests, it’s about pacing, the quintessential running skill, which is even more important than most runners realize, and which most runners need a lot of help with. Through his trademark mix of science and storytelling, Matt will convince you of the importance of pacing and guide you toward pacing mastery.

On Pace also includes complete training plans for the 5K, 10K, half marathon, and marathon distances that develop pacing skill while also getting you race-ready. Online versions of these plans are available for individual purchase.

A New Adaptive Training App

We’ve been teasing this one for a while, and at long last it’s here. Not to be confused with the book just described, PACE (which stands for Personal Adaptive Coaching Experience) is a smartphone app developed by TrainingPeaks that uses artificial intelligence to create personalized, adaptive training plans for runners. Among the five coaches that TrainingPeaks chose to launch with is our own Matt Fitzgerald. If you like the run plans Matt built for 80/20 Endurance, you will find the PACE training experience comfortably familiar, except with full customization and adaptation, so your plan evolves with your needs. Learn more here.

A New Director of Training

And then there were four. On November 1, Leyla Porteous joined 80/20 Endurance as our director of training. A native of Australia, Leyla now lives in North Carolina with her husband and 12-year-old son. Having swum competitively in her youth, she discovered triathlon in 2012. For the last several years, Leyla has coached fellow triathletes through Flow Multisport. As our director of training, Leyla will be involved in managing, improving, and expanding all of our training products and services. She’s only been on the job for two weeks, yet her impact has already been felt. As an 80/20 athlete, you will begin to benefit from Leyla’s addition to the team very soon.

New Swim Plans

We all know swimming is different from other endurance sports. Whereas cycling and running are all about fitness, swimming is mostly about technique. In recognition of this fact, we’ve partnered with swim coach Dan Daly to develop a set of technique-focused swim training plans to accelerate improvements in swim performance. Each plan will include dryland (strength training, mobility work) and pool workouts, and will build on the improvements you’ve made by completing earlier plans in the sequence. High-quality videos will guide you through every exercise and drill. Look for Dan’s plans to drop early in the New Year!

A New Charitable Foundation

In October, we launched a new charitable foundation, the 80/20 Endurance Foundation, whose flagship initiative, the Coaches of Color Initiative, aims to improve diversity in endurance sports by awarding apprenticeship grants to aspiring coaches of color. The first grant recipient will be announced on December 1^st, and the apprenticeship will last the entire 2022 calendar year. Throughout this period, the grant recipient will receive a monthly stipend of $1,000, as well as one-on-one mentoring from successful endurance coaches, free certification as an 80/20 Endurance coach, and hand-son experience coaching experience on the 80/20 Endurance platform.

Donations are always welcome. To make a contribution, apply for an apprenticeship grant, or just learn more about COCI, visit 8020foundation.org.

A New Online Learning Event

What are you planning to do on Saturday, January 15, 2020? Unless you already have that date blacked out for space tourism, we suggest you spend it with us at The Endurance Event, an incredible online learning experience for athletes, coaches, and other hungry minds. Hosted by 80/20 Endurance and Accel Events, The Endurance Event is sponsored by InsideTracker and TrainingPeaks and features a stellar lineup of speakers that includes two-time world champion triathlete Siri Lindley and renowned exercise physiologists Stephen Seiler and Samuele Marcora.

The Endurance Event is the perfect way to start the coming race season. Fill your brain with cutting-edge information on training, diet and nutrition, mental fitness, and tech, and come away fired up to make 2022 your best year yet! Tickets to the first part of the half-day event are free, and the cost of attending the full event is way less than that of a new pair of running shoes.

We’re proud to bring this unparalleled learning experience to the worldwide endurance community. Help us make it a success so we can do it again every year! For complete information about The Endurance Event and to register, click here.

New In-Person Training Camps

Would you like to meet and spend time with some of your fellow 80/20 Endurance athletes? Or would you rather travel to a stunning endurance destination and immerse yourself in a pro-style training experience? Or would you prefer to learn from some of the leading minds in endurance training, nutrition, and psychology, including Matt Fitzgerald and Dr. Cory Nyamora? With 80/20 Endurance in-person run and triathlon camps, you don’t have to choose! We’ve partnered with Endeavorun to create a series of unique camp experiences that truly offer something for every athlete. Check out our lineup for the 2022 season:

Austin Winter Running Retreat

February 17-21

Kickstart the 2022 season with our five-day running retreat in beautiful Austin, Texas. Highlights will include group workouts, meals, and hangouts; a personal injury evaluation from physical therapist Asher Henry; one-on-one “office hours” with Matt Fitzgerald, Bertrand Newson, and other great coaches; and the opportunity to run the Austin Marathon with Hanna Hunstad (or try to beat her, or just cheer her on, or run the half marathon or 5K!).

Learn More

San Diego Spring Triathlon Retreat and Clinic

February 27-March 6

The sport of triathlon was born in San Diego, and for good reason. There’s simply no better place to swim, bike, run, and chill with your fellow triathletes than “America’s Finest City.” This two-part camp features a mix of epic training experiences and teaching sessions. Come for the first half of the week if you’re mainly interested in training or for the full week if you want it all. Highlights include an open-water swim clinic with Hanna Hunstad, bike threshold testing on Fiesta Island, and mental skills training with sports psychologist Cory Nyamora.

Learn More

Martha’s Vineyard Morning Run and Triathlon Camp

July 25-29

Would you rather enjoy a summer vacation with your family on Martha’s Vineyard or go there to train with fellow athletes and be coached by Matt Fitzgerald, sports dietitian Lydia Nader, and Endeavorun founder Jake Tuber? This special five-day camp for runners and triathletes allows you to do both! You’ll spend each morning working out with other campers and learning from our expert staff and the rest of the day enjoying family time in the summer paradise of Martha’s Vineyard, Massachusetts.

Learn More

New Cycling Plans

We are pleased to announce that a full selection of 80/20 Endurance training plans for cyclists is now available. There are 64 plans in all, covering three separate disciplines (Gran Fondo, gravel racing, and time trials), short and long distances, and two intensity metrics (heart rate and power). Designed by Coach Matt, the plans feature not only the 80/20 intensity balance you know and love but also recent innovations in workout design and periodization, as well as unique coaching tips in each and every workout. And like our training plans for runners, triathletes, and obstacle racers, these come in four levels, covering the full spectrums of experience and ability.

We think our new 80/20 cycling plans are terrific, but don’t take our word for it. You can sample any plan you choose for free, and if you’re an 80/20 Endurance subscriber, of course, you have access to all of them. And if you’re not a cyclist, you should become one just so can experience these plans.

A New Coaching Certification

Many 80/20 athletes are also coaches, or aspire to become coaches. And many of these athletes have let us know they want us to offer a proprietary 80/20 Endurance coaching certification. If you’re among these athletes, you’ll be happy to know that an 80/20 Endurance coach certification program is on the way. Our best guess at this moment is that it will be available on or around March 1, 2022. Elements of the program will be an official study guide written by Coach Matt, an online course, and a two-part exam (multiple choice and practical). We’re also exploring the possibility of offering in-person certification events. Stay tuned!

In 2018, Bernadette Brady of Western Sydney University got together with a few colleagues and designed a study to determine to what degree, if any, implicit ethnic bias negatively impacted physiotherapy care among Australian ethnic minorities. Forty-eight patients with chronic musculoskeletal pain who identified as Mandaean, Assyrian, or Vietnamese participated in the trial. Half of the subjects were assigned to a standard physiotherapy treatment program while the other half were assigned to a culturally adapted treatment program that was identical in substance but was delivered in a culturally sensitive manner.

The results were striking. Only 58 percent of subjects in the standard treatment program completed it, compared to 96 percent in the culturally adapted program. Attendance and adherence were also significantly greater among patients in the culturally adapted program, who reported less pain-related suffering. Again, the actual treatments administered were the same; only their presentation differed.

This study highlights a fundamental truth, which is that people tend to get better outcomes from helping professionals when they are able to connect with those professionals on a cultural level. Students are more likely to excel under teachers they can relate to culturally, soldiers are more likely to reup and climb the ranks when they can relate to their commanding officer culturally, and yes, athletes tend to improve more when they share a cultural connection with their coach.

Not only that, but athletes are more likely to choose a particular sport in the first place if they see people who look and talk like them participating in and coaching that sport. As I write this, five of the ten highest-ranked American women professional tennis players are Black. This wouldn’t be the case if not for the influence of the Williams sisters. Nothing like the “Williams Effect” has yet happened in endurance coaching, but I would like to see it.

Why? Two main reasons. The first is that I know what endurance sports can do for people. Being an endurance athlete has changed my life for the better. It has helped me learn more about myself and grow as a person, it has given me some of the most intense experiences of my life, and it has taken me all over the world and brought great friends into my life. I want these types of experiences to be accessible to everyone, and right now they’re not. In theory they might be, but the numbers tell the true story. My wife, Nataki, who is Black, grew up in East Oakland, where she still has family and where I’ve spent a lot of time over the past 26 years. It’s difficult to envision a viable path from that neighborhood to a triathlon start line. The existence of more nonwhite endurance coaches would help change that.

The second reason I would like to see more people of color working as endurance coaches is that diversity enriches the endurance sports experience for everyone, including white guys like me. I remember traveling to Boston in April 1983 to watch the world’s oldest and greatest marathon, 98 percent of whose participants were male. It was a really cool event despite the extreme gender imbalance, but there’s no denying that the Boston Marathon is infinitely cooler today with a 50/50 gender split. Studies have shown that diverse work teams are more productive than homogenous work teams. But that’s not quite what I’m talking about here. The benefits of diversity in sport are less tangible than increased work productivity but no less real, more akin to how diverse parties are more fun and memorable than parties where everyone looks the same.

Instead of passively hoping endurance sports become more diverse, I’ve decided to do something about it. That something is the Coaches of Color Initiative, a program that operates under the aegis of the 80/20 Endurance Foundation, which is the philanthropic arm of 80/20 Endurance. COCI will award apprenticeship grants to people of color who aspire to successful careers are endurance coaches. The first grant will be awarded through a selection process hosted on the 80/20 Endurance Foundation website (www.8020foundation.org), where candidates will complete a brief application and submit a personal statement in either written or video format. The application window is from October 21 to November 18 and a winner will be named December 1.

The apprenticeship itself will last for one year. During this period, the grant recipient will receive a monthly stipend of $1,000 and will undergo a comprehensive apprenticeship experience with 80/20 Endurance. The program will include free training and certification as an 80/20 Endurance coach, one-on-one mentoring sessions with experienced coaches of color, and opportunities to create training content and gain valuable coaching experience through the 80/20 Endurance platform.

Funding for the Coaches of Color Initiative comes primarily from our company, which automatically donates 1 percent of gross monthly revenues to the Foundation. Future apprenticeship grant opportunities will become available as funding permits, so the more support we get from the endurance community and potential corporate backers, the more coaches we can help lift up.

COCI is not a one-man show, thank goodness. My colleagues at 80/20 Endurance, David Warden and Hanna Hunstad, have worked their butts off alongside me to make this dream a reality. Additionally, we’ve brought on running community leader and 80/20 Endurance ambassador Bertrand Newson to codirect the program, and we’ve put together a diverse advisory board to offer perspective and guidance on all of our important decisions. Its members are RaceMob founder Kevin Chang; running coach, podcaster, and online influencer India Cook; and Ball State University Women’s Cross Country and Track Coach Angelina Ramos.

I know the above sounds rather press release-y, and I will go ahead and admit that the last few paragraphs of this post were lifted from the press release I wrote to announce the launch of COCI. But we’re talking about real human beings here, not some bandwagon PR move. It won’t be long before an actual person with a name and a face and a voice is awarded the first apprenticeship grant, and you will get to watch this person grow and flourish within the program. Then a second real person will get the same opportunity, and so on.

I can’t wait to get started on this journey, and I hope you’ll make it with me in some capacity.

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